Reddit Product Research with Perplexity for Amazon Sellers
- Seller task
- Mine Reddit discussions for product insights and cross-check with Amazon reviews
- Agent / tool
- Perplexity
- Source
- X post by Chad Rubin (@itschadrubin)
- Date
- Jul 24, 2024
What they did
In Perplexity, search 'best [product]' with the focus set to social/Reddit, analyze the recommended brands, ask follow-up questions (e.g. specific feature combinations), then verify against Amazon reviews.
How it went
The author says he uses the approach 'on the daily,' because Reddit is 'where tons of shopper insights are.' No metrics are given.
We only report what the source says. Results are self-reported unless noted.
Worth knowing
This is from 2024, and Perplexity's UI has changed since. The method still applies.
Copy-paste prompt
Starter prompt (written by us)
Search Reddit discussions only. What do people recommend as the best [product], and why? List the top brands mentioned, the specific features people praise, and the most common complaints, with links to the threads. Then tell me which unmet needs come up repeatedly that none of the recommended products solve.
The source didn't publish its exact prompt. We wrote this starter so you can try the same workflow. Replace anything in [brackets].