Keyword and Competitor Research with the Helium 10 MCP in Claude or ChatGPT for Amazon Sellers

What they did

Helium 10's MCP connects a Diamond-plan account to Claude, ChatGPT or Codex. Tools include keyword analysis (Cerebro and Magnet equivalents), listing details and scores, competitor overviews, rank history, P&L breakdowns, FBA inventory health and ads queries. Helium 10 frames it as 'Connect once → Ask your AI assistant → Receive insights based on live data.'

How it went

These are vendor docs (158 tools; 1,000 MCP calls/month included, $50 per 500 extra). Helium 10 lists use cases (competitor analysis, keyword research, product research reports, profitability) but no customer results. Campaign actions and Ads Rules are draft-first and approval-gated.

We only report what the source says. Results are self-reported unless noted.

Worth knowing

Requires Diamond or higher. The ads features need the profile in 'Managed' mode, which Helium 10 says incurs a 2% fee on ad spend. Free third-party Claude skills built on it exist (e.g. WAYAMZ).

Copy-paste prompt

What keywords is ASIN B0XXXXXXXX ranking for right now in the US?
Compare the keyword strategy of these three competitor ASINs.
Which of my products had the lowest net margin this month?
Show me my campaign performance broken down by ad group for last month. Pause campaigns with ACoS over 50%.

This prompt is quoted or closely adapted from the original source. Replace anything in [brackets].