A+ Content Narrative and Lifestyle Images with Amazon's Gen AI for Amazon Sellers
- Seller task
- Generate A+ narrative copy and lifestyle backgrounds from a few product terms and one image
- Agent / tool
- Amazon's built-in Gen AI tools
- Source
- Amazon announcement by Amazon (Mary Beth Westmoreland) (Amazon)
- Date
- May 8, 2025
What they did
Amazon's A+ Content tool includes generative AI. Brands enter a few descriptive terms they want highlighted (Amazon's examples: 'quality leather', 'versatile for any occasion'), and it writes narrative A+ copy. Uploading a product image generates background scenes and lifestyle imagery. The same Amazon post describes Video Generator, which makes ad videos from a single product image at no extra cost.
How it went
Amazon says A+ Content in general 'can drive a sales lift of up to 20%.' It published no figures for the AI-generated version specifically.
We only report what the source says. Results are self-reported unless noted.
Worth knowing
The 20% figure is Amazon's claim for A+ Content overall, not for AI-generated A+. Review generated copy for claims you can't support.
Copy-paste prompt
Before using Amazon's A+ generator, write down your inputs with any AI assistant: "Here are my product facts and reviews: [paste]. Give me the 5 short descriptive phrases (2-4 words each) that best capture what buyers value, ranked by how often reviews mention them, and one sentence on why each matters. Use only my facts."
The source didn't publish its exact prompt. We wrote this starter so you can try the same workflow. Replace anything in [brackets].